If you’re not familiar with Jon Acuff, I think you should be. He’s one of the most humourous, thought-provoking, and engaging presenters of our time. He is the Wall Street Journal best-selling author of Quitter and Stuff Christians Like and a member of the Dave Ramsey team.

In a recent blog post of his, he shows a video of himself explaining something he calls The Thumb Test. The basic premise is that you ought to be able to hold your thumb up in front of an area of your blog or some other material that is unique to you and the rest of it should still speak about you on its own.

This is a well thought out idea and one that deserves a lot of attention from those starting out with a blog, book or some platform, myself included. I just saw this last night and I have already taken these thoughts to heart. Continue Reading…