To gain a reputation online you first need to be known by the online community. This is a tricky problem, since most of the First World is part of the online community. Therefore, your first step towards growing your online reputation is targeting the portion of the online community who will benefit the most from knowing about you.

Image courtesy of: Cityvisitor.co.uk.
If you are an e-commerce website or business in general, your target audience will be your potential customers. If you run a blog, then your potential audience will be the people interested in your niche. Do not forget that some people who are interested in certain niches can be converted into customers, for example a gardening blog may aptly drive traffic to a gardening tools website.
The great thing about social media is that it allows for some of the most targeted communication on the Internet. Continue Reading…











